How to create and verify Douyin account outside of China

Douyin is often thought of as just a Chinese Tik Tok. However, Douyin is not only the most popular short video platform in China, the app provides more opportunities to promote brands in the Chinese Internet space. A lot of them are available gladly to account verification. In this article, we will explain how to verify a Douyin account in Chinese Tik Tok and what opportunities it can give you.

Registration in Douyin

How to download Douyin app outside of China?

First of all, you need to download Douyin, there are different ways depending on your device's operating system.

As for Android users, you should know that there are strict Internet regulations in China, so Google Play Store is blocked in China mainland. Therefore, instead of Google Play, foreign users can download and install an APK file from Douyin’s official page.

As for IOS users, the Chinese version of Apple App Store is available to download Douyin. Foreign users need to change their ID to mainland China in Apple Store and download the Douyin app.

Downloading and installing for Android

In other to download the Douyin app for an Android device, you need to go to site or find a corresponding page in search engine and download an APK file (look at Chinese characters below - 立即下载). Then, install the Douyin app via a file manager on your device.

After the installation process is finished, open the Douyin app, go to the home screen and then you have two options on how to create a Douyin account.

On the one hand, you can enter your mobile number (it is better to enter a Chinese phone number) and go through verification code or SMS verification. However, it is also possible to enter not only Chinese phone numbers but also a phone number from other countries.

On the other hand, you can also sign up through your Chinese social media accounts, such as a WeChat account or a Weibo account.

Downloading and installing for IOS

Then on the pop-up page you will see QR code that allows you to open a verification form. After clicking the QR code, you will need to enter some information in the verification form.

You need to select Douyin account type (individual or business), account category, region related to account registration and management, etc.

After the form is submitted, a Douyin representative will give you feedback within five business days. Remember that only a Chinese individual or legal entity can verify a Douyin account. Besides, during the verification process requirements for individuals and companies are different.

Requirements for a business account verification

Requirements for verification of the account for a legal entity:

• the number of subscribers on your account must exceed 10 thousand

• at least one video must be uploaded to the account

• a scanned copy of business license

• Chinese ID card, Chinese bank card, Chinese phone number

• you must pay 600 yuan

There are other requirements, for example, if you want to link a Douyin store with your website, you need to attach an ICP license.

Requirements for a individual account verification >

Requirements for verifying a individual account:

• a phone number linked to your account

• the number of subscribers you have is at least 10,000.

• one or more published videos

Opportunities of the Douyin app for a verified account

The Douyin app offers many marketing opportunities for brands. Your company can sign up for an account to develop creative and promotional short videos related to your product, collaborate with KOLs, and run ads to attract a target audience.

Brand credibility

A verification mark on Douyin lets users know that your business operates legally in China mainland and that you can be trusted. Given the highly competitive environment and the enormous importance of brand presence in the Chinese online space, this is an important moment to increase awareness and trust in your business.

Developing Douyin store

With a verified Douyin account, you also have access to the opportunity to open a Douyin store. Douyin attracts a large Chinese audience with high purchasing power. Therefore, Douyin has introduced the possibility to sell products on the Douyin app.

One of the most popular commercial options on Douyin is live streaming. Live streaming allows bloggers to review and promote products interactively, and attendees can order and purchase products during the event.

Targeted advertising options

Advertising is an important tool to promote your brand on Douyin. As part of the Bytedance ecosystem, there is an Ocean Engine platform that allows you to run targeted ads not only on Douyin, but also on other platforms in the ecosystem. The advertising deposit for running ads on Ocean Engine is 20 thousand yuan.

Wide options of promotion

In Douyin, you can promote posts selectively, for example, to target a specific blogger's audience. However, without verification, you cannot directly promote your product in videos.

In addition, Douyin verification allows you to participate in various contests and promotions. The peculiarity is that you can only do this officially on the site by submitting the appropriate application.

Account details

A verified account can offer its audience more information about its contact information and contact methods in the profile header. Without verification, these options are not available.

Analytics options

The verified account status also allows you to view advanced statistics for the account. These include the age of your audience, time spent on your account, activity statistics such as likes, views, subscriptions, unsubscriptions, etc.

The best way to verify your Douyun account

Today, Douyin is one of the biggest marketing channels in China. Douyin marketing opportunities include different options such launching ads, developing native Douyin stores, etc.

However, in reality, it is difficult to sign up for and verify an account in Douyin, which requires a necessity to know Chinese language and some legal features related to document preparation. The best way is to work with a professional agency that has experience in this field.

You can contact China Digital Marketing Agency, we will be happy to help you sign up for a Douyin account, verify it and get access to all the promotional opportunities on the Douyin app.