Registration and advertising in Douyin

Douyin (抖音 dǒuyīn) - is a short video sharing service owned by ByteDance, an originator of the acclaimed TikTok, so popular among the advanced Western youth. According to the information portal Baijiahao, the number of Chinese Douyin users exceeded 500 million in February 2019, of which 80% are under the age of 29.

DIFFERENCE BETWEEN DOUYIN AND TIKTOK

The main difference between TikTok and Douyin lies in geographical coverage. Restricted nature of the Chinese Internet space necessitated ByteDance to subdivide the user audience: users in Western countries only have TikTok available and users in mainland China only have Douyin available for download.

The Douyin interface is no different from TikTok. In fact, it is a clone with identical basic functions like scrolling feed, publishing content, likes and reposts. The exception is the “interests” section, where TikTok selects the relevant content based on the chosen topics, and Douyin – based on the location. There are also differences in account registration: in TikTok one can register via Facebook, and in Douyin – via ByteDance services (e.g. Toutiao) or the Weibo microblogging service.

The most significant thing is background music. ByteDance acquires the rights to video soundtracks and offers the most popular music to users based on their region.

TikTok general feed

Douyin general feed

Topic-based search

Location-based search

ADVERTISING IN DOUYIN

Douyin offers two types of advertising campaigns:

• Contextual advertising via the ByteDance Ads platform with a single advertising account in Ocean Engine (ByteDance's advertising network in China) and access to Publication Promotion services with targeting settings

Contextual advertising via the ByteDance Ads platform with a single advertising account in Ocean Engine (ByteDance's advertising network in China) and access to Publication Promotion services with targeting settings is available only for Chinese resident legal entities. If you are interested in promoting your business via ByteDance Ads, please contact us for details.

Publication Promotion with Targeting Settings

Three types of targeting:

Detailed Settings

Parameters: gender / age / interests / geography

Cost and Coverage:

100 CNY for 2,000 to 5,000 users

200 CNY for 5,000 to 10,000+ users

500 CNY for 10,000 to 25,000+ users

1000 CNY for 50,000+ users

2000 CNY for 100,000+ users

Targeting Other Users' Pages

Cost and Coverage:

100 CNY for 1,000 to 5,000 users

200 CNY for 2,000 to 10,000+ users

500 CNY for 15,000+ users

1000 CNY for 35,000+ users

2000 CNY for 75,000+ users

Smart Targeting Using Neural Network Algorithms

Cost and Coverage:

100 CNY for 5,000 users

200 CNY for 7,000 to 10,000+ users

500 CNY for 25,000+ users

1,000 CNY for 50,000+ users

2,000 CNY for 100,000+ users

Targeting Settings depend on the business segment you represent and your vision of ideal Chinese customer.

WHAT WE CAN DO

Any questions? Optimize your time: contact us to learn about all advantages of the Douyin short video sharing service.