Little Red Book (кит. 小红书, Xiao Hong Shu) is a new generation e-commerce platform for promoting and popularizing brands where goods can be ordered and delivered to Chinese customers. Little Red Book is a nice example of product placement through online celebrities who earn money from advertising integrations with brands.

LRB major advantages include:

  • Registration of foreign companies on the platform

  • Own logistics – the platform independently delivers the order to Chinese customers from abroad

In 2019, more than 200 million people use the application, including 30 million monthly active users (MAU). In addition, the application covers 200 countries and regions, offering efficient service for its customers. The major age group includes those born in the 1990s and 2000s, 66% users are under the age of 30, and 88% of them are women.

Given such a large proportion of women on the platform, the major product groups are cosmetics, clothing, food and fitness products.

Online store page

Online store page

Online store products

Online store products

Choose products

Choose products

Buy (payment via
 WeChat Pay/AliPay)

Buy (payment via WeChat Pay/AliPay)

Registering Account on Little Red Book

To register your company's account, you first need to register as a regular user and then be registered as a legal entity by submitting the necessary documents to the platform:

  • Company name and logo

  • Trademark

  • Area of activity

  • Description of the company

  • Company address

  • Company's representative details

  • Registration certificate

Once you go through all the stages of registration, the platform processes your application (this can take up to 30 calendar days) and sends you a contract to sign.

After signing the contract, you will be given access to your personal account and instructions for handling it, such as account designing, populating it with relevant content, and a description for it.

Little Red Book: How Much?

Selling through the Little Red Book platform is not for the poor. Once your store is opened, you will be charged for its creation and management.

20,000 CNY is the store creation charge

10,000 - 60,000 CNY is a monthly payment. The exact amount will depend on several factors: area of activity, category of goods, number of offered goods

10 to 15% is a fee withheld by Little Red Book from each item sale price

Want Your Store on Little Red Book?

Optimize your time: contact us to get free consultation and learn about all advantages of the Little Red Book platform.

Our team offers a full range of services for placing your online store on the Little Red Book platform:


Documents preparation and obtaining approval for online store placement

Product range preparation and adaptation

Placing the online store

Online store promotion tools

Little Red Book in Figures: Read also:
Working with China Digital Marketing Agency team, you get:

Internet marketing experts in China


Dedicated Chinese-speaking project manager


Reliable and clear online reporting

Little Red Book Promotion Cases:

  • Creating accounts and passing verification on Douyin, Kuaishou, Little Red Book, Weibo
  • Registration and verification of Douyin, Kuaishou, Little Red Book, and Weibo advertising accounts
  • Verification on research and patent platforms of the SPLAT brand
  • Promotion of SPLAT products through the Ocean Engine advertising account
  • Promotion of SPLAT products through advertising accounts on Kuaishou, LRB and Weibo platforms
  • Verification of marketplaces within the Douyin and LRB platforms
  • Store promotion on Douyin and LRB
  • Content management on the sites
  • Work with KOL, KOC, streamers on Douyin, LRB, and Weibo
  • Support management and community management

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