Bilibili is one of the most sensational video platforms in China recently. The platform was founded in 2009 and was initially considered a niche video site, as it was mainly aimed at fans of anime culture in China, and its most viewed videos were also related to anime. Now it is not just a video platform, but a full-fledged community uniting the new Chinese generation. In 2019, the average number of Daily Active Users (DAU) reached 37.9 million people, which is 41% more than in the same period of 2018. And in March 2018, the Bilibili platform was even listed in NASDAQ in the USA.

Promotion in bilibili

It is the Bilibili platform of user content that is most similar to Youtube. The content here fits every taste. From bloggers who make video reactions and comment on events, to reviews on cosmetics and educational videos teaching to play ukulele.

Promotion in bilibili

The most famous platform function is called Danmu (弹幕), or literally from Chinese “fire curtain" – broadcasting the comments of viewers in a running line over the video. The Danmu function promotes greater involvement of viewers and their communication with the blogger. In China, fans of the service have nicknamed the site as B 站 or "station B".

Promotion in bilibili


The registration in Bilibili is quite simple. You just need to enter your phone number, accept the code and enter it in the form on the website. After that, you accept the user agreement and become a full-fledged member of this community.


80% of the users of the Chinese Bilibili platform are young people aged 18 to 35 years. If your target audience is young people, then you definitely should not miss Bilibili as a platform for promoting your brand.

There are three main ways of promotion within the Bilibili website:

  • monetization of a personal blog

  • cooperation with bloggers

  • purchase of advertising traffic

Bilibili bloggers can earn income from views. To do this, you only need to either have the required number of subscribers – more than 1000, or to have the number of views exceeding 100 thousand. Approximate figure is 3 yuan per 1000 views.

In addition to collaborating with bloggers, brands can order advertising directly from Bilibili. There are a huge variety of formats and types of advertising - from full-screen animated banners to static small-format ones at the top of the page.

Promotion in bilibili


The team of China Digital Marketing Agency provides a full range of promotion services in Bilibili.

We will help to address the following tasks:

  • create a video blog on the site

  • localize and adapt content to the Chinese user

  • select bloggers relevant to your business and agree on cooperation

  • set up and purchase advertising in Bilibili

Working with China Digital Marketing Agency team, you get:

Internet marketing experts in China


Dedicated Chinese-speaking project manager


Reliable and clear online reporting

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