Pinduoduo is one of the main competitors of Tmall and another Chinese e-commerce giant JD.com. The marketplace was founded not so long ago — in 2015. The company's market capitalization on NASDAQ is higher than that of 98% of companies traded in the USA — more than $100 billion
One of the reasons for the success of Pinduoduo and its main difference from the competitors JD and Tmall is the social shopping model. It motivates shoppers to share product links with friends and family members and make purchases together, so the product becomes much cheaper.
To open an online store on Pinduoduo, your company can be registered in mainland China or outside of it.
Requirements and documents for opening a store on the marketplace:
Business license (Chinese or foreign ones)
Statement of account
Guarantee fee: With foreign legal entity — $1000, with Chinese legal entity — 1000 RMB
Sales commission: 0.6%
Pinduoduo, like other marketplaces, has its own advertising network. On the marketplace you can promote your product according to the C2C model. In this case, advertising is available in search and in recommendations, and the cost depends on the selected targeting options. Banner ads are available on Pinduoduo and are billed based on CPM. The minimum price per 1000 impressions is 4 RMB. A landing page can be either a store or a specific product.
Our team will help you at each stage of opening a store: from store registration to your first sale in China. Tell us about your business and we will prepare a personalized plan for you to enter the Chinese market.
WHAT IS INCLUDED:
from 10,000 yuan / 30 days
submitting and reviewing an application to open a store on Pinduoduo
store opening process on Pinduoduo
preparation for sales launch
preparation and translation of necessary documents for logistics operator
creating product presentations in Chinese using the Pinduoduo format
Working with China Digital Marketing Agency you get:
Online Marketing Experts in China
Dedicated Chinese-speaking project manager
Reliable and clear online reporting