Pinduoduo is one of the main competitors of Tmall and another Chinese e-commerce giant JD.com. The marketplace was founded not so long ago — in 2015. The company's market capitalization on NASDAQ is higher than that of 98% of companies traded in the USA — more than $100 billion

One of the reasons for the success of Pinduoduo and its main difference from the competitors JD and Tmall is the social shopping model. It motivates shoppers to share product links with friends and family members and make purchases together, so the product becomes much cheaper.

HOW TO START SELLING ON PINDUODUO?

To open an online store on Pinduoduo, your company can be registered in mainland China or outside of it.

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Requirements and documents for opening a store on the marketplace:

  • Business license (Chinese or foreign ones)

  • Statement of account

  • Trademark

HOW MUCH DOES IT COST TO OPEN A STORE?

Guarantee fee: With foreign legal entity — $1000, with Chinese legal entity — 1000 RMB
Sales commission: 0.6%

PROMOTION METHODS

Pinduoduo, like other marketplaces, has its own advertising network. On the marketplace you can promote your product according to the C2C model. In this case, advertising is available in search and in recommendations, and the cost depends on the selected targeting options. Banner ads are available on Pinduoduo and are billed based on CPM. The minimum price per 1000 impressions is 4 RMB. A landing page can be either a store or a specific product.

DO YOU WANT TO SELL ON PINDUODUO?

Our team will help you at each stage of opening a store: from store registration to your first sale in China. Tell us about your business and we will prepare a personalized plan for you to enter the Chinese market.

OPENING A STORE ON PINDUODUO

WHAT IS INCLUDED:
from 10,000 yuan / 30 days

  • submitting and reviewing an application to open a store on Pinduoduo

  • store opening process on Pinduoduo

  • preparation for sales launch

  • preparation and translation of necessary documents for logistics operator

  • creating product presentations in Chinese using the Pinduoduo format

Working with China Digital Marketing Agency you get:

  • Competence
    Online Marketing Experts in China

  • Outstaffing
    Dedicated Chinese-speaking project manager

  • Transparency
    Reliable and clear online reporting

Working with China Digital Marketing Agency team, you get:
Competence

Internet marketing experts in China

Outstaffing

Dedicated Chinese-speaking project manager

Transparency

Reliable and clear online reporting

Tell us about your Project