Marketing Research in China

Who is your ideal Chinese client? How to formulate a value proposition, test hypotheses for your product or service, evaluate competitors, and launch a cost-effective advertising campaign targeting Chinese consumers?

An in-depth study of the Chinese market will help answer these questions. Even with a finished product and a successful start of sales, it is necessary to continue testing new advertising channels and creatives for targeting parameters.

The online advertising market, promotion tools and social networks in China are multifaceted, each platform has its own target audience, with its own characteristic patterns. Promotion channels in China differ in the content placement format, traffic purchase tools, and advertisement moderation.

As for mass communications, choosing between the two most popular video platforms in China — Douyin or Kuaishou, it is necessary to remember that Douyin has a more solvent audience. If you have your own product and you are considering the Chinese e-commerce sales market, then Taobao and Tmall (both platforms are parts of the Alibaba Group digital ecosystem) have different target audiences, but have mutual application and advertising network, which should be taken into account when setting up targeting. The largest e-commerce site JD.com has more electronics and information technology, unlike Tmall, where the FMCG segment, clothing and cosmetics are sold more (and better).

We value your budget and time, so before successfully entering the Chinese market, we recommend you to start based on professional market research.