Kaola is another popular Chinese e-commerce platform that deals with cross-border trade, mainly of Western goods. The name of the marketplace "考拉" literally translates from Chinese as “koala”. The reason is that initially the target audience of the site were companies from Australia who wanted to start selling their goods in China. But as the marketplace developed Kaola has turned into a full-fledged competitor of such market giants as Tmall and JD, and has already reached almost 30 million registered users.
The platform was created in 2015 by the Chinese technology company NetEase, the creator of the popular music streaming application – WangYi. However, in 2019, when Alibaba Group announced the purchase of the platform for $ 2 billion, the owner changed.
Kaola controls 21.4% of the market among the sites for cross-border trade, Tmall controls 17.7%. Keep in mind that these numbers are related to cross-border trade. Tmall and JD still occupy leading positions in the market of conventional e-commerce platforms.
Registration in Kaola is possible both with a Chinese legal entity and with a foreign one. Documents required to set up a store on the platform:
Chinese or foreign business license
passport of the company representative
bank account statement
You will have to pay about $ 1000 for using the platform every year. At the same time, the fee will be from 2% to 10% of sales depending on the product category. The deposit for opening a store on the marketplace will be from $ 10,000 to $ 15,000.
Foreign companies can use a full range of logistics services and store their goods in China. Kaola goods storage areas cover more than 150,000 square meters and are located in four free-trade zones of China (Chongqing, Ningbo, Zhengzhou and Hangzhou). The company also has warehouses abroad in different countries, for example in the USA.
The Asia Pacific team is ready to provide a full range of services for opening your store on the official Kaola website
We will help to address the following tasks:
register a Chinese legal entity;
register a store on the Kaola platform;
set up a store;
design fly pages;
arrange delivery of goods to a warehouse in China;
organize a support service in Chinese.