Case "UPWAY"
The Upway team offers unique travel programs that combine traveling and doing what you like to do. This can be art, business, sports, adventure, literature or new gastronomic experience. The niche tourism is a new look at traveling.
OBJECTIVE
Infrastructural preparation and promotion of UPWAY services to attract tourists from China.
WHAT WAS DONE:
1. 
Registration of UPWAY official account on WeChat:
- Writing and publication of articles
- Promotion of the articles through thematic communities
2. 
Registration of UPWAY official account on Weibo:
- Content writing and publication
- Targeting set-up and promotion of posts to cover 25,000 users of the target audience
3. 
Registration of official page on Trip Advisor CN.
4. 
Writing publications on Baidu Zhihu, the Chinese Q&A service.
OUR CLIENTS
