CASE “OZON”
Ozon is one of the largest online retailers in Europe
THE TASK:
Preparing infrastructure to attract Chinese merchants to Ozon Global. Providing integrated marketing and promotion in China for a B2B audience including sellers / manufacturers of goods.
WHAT WAS DONE:
- Comprehensive promotion in WeChat:
- Registration of the official WeChat account and verification for the legal entity of the customer, design and menu settings
- Registration of a WeChat Ads account and launch of an advertising campaign
- WeChat content management
- Organization and participation in the ICEE/ICEF China International Cross-border E-commerce Expo in Guangzhou (July 2022) without the physical presence of the customer:
- Registration at the exhibition, filling out an application, submitting documents, communication with the organizers, renting a stand
- Selecting and conducting interviews with candidates for the position of a company representative (natives and Chinese-speaking candidates)
- Rent of additional equipment, printing of brochures, rent of tablets, printing of materials for stand design and design itself
- Control and support at the stage of preparation for the exhibition and during the exhibition
- Contextual advertising in Baidu
- Registration of an advertising account for a legal entity of the сustomer
- Launch and set up search ads and ads on the Baidu display network
- Comprehensive promotion on Weibo
- Registration of an official account and verification for the legal entity of the customer
- Weibo content management
- Launch of Weibo targeted ads
- Posting on forums
- Registering an Official Zhihu Account and getting a blue tick
- Placing publications on forums and thematic portals like Zhihu, Baidu Tieba
- Posting in the media and influencers’ blogs
More about the service “Promotion in WeChat”
Posting on WeChat
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