China is the largest web space with the number of Internet users exceeding 1 billion. The online ad market in China today is estimated at $44B with the auto ads’ share of $15.9B. This is the second largest market after the USA where more than half of display ads are sold via programmatic advertising.

Instead of usual for us Google and Facebook which also use programmatic tools, the Chinese market is dominated by giants such as Baidu, Alibaba, and Tencent (BAT) whose total share exceeds 90%.

The BAT have their own ad networks and data management platforms (DMPs) and are extremely unwilling to share them. While a western advertiser is used to interact with an agency trading desk (ATD) to configure advertising settings, in China the advertiser encounters local intermediaries that are: 1) fewer than fingers on your hand; 2) willing to work with the residents of China only; 3) non-transparent in terms of ad campaign's key performance indicators.

But despite the above troubles, if you managed to settle in the Chinese market or found an agent, then dealing with programmatic platforms will not be a barrier for you. Our team will take care of all the operations and help you to launch an advertising campaign with clear KPIs and transparent reporting.

How It Works

Programmatic is a model for automated buying, selling and optimizing online ads, where the main idea is not just impressions but impressions for the right target audience through many communication channels – social networks, media web resources, and large information portals. Relevant communication channels in China may include:

Baidu, the largest search engine (similar to Google banned in China) with internal services for the distribution of contextual and native advertising: Baidu Tieba, Baidu Zhidao, Baidu Baike, etc. The total audience of more than 1 billion.

WeChat platform (part of the ecosystem of the Internet giant Tencent) and WeiBo (Sina Corp.) - microblogging service (Sina Corp.) are China's largest social networks with an audience of 1 billion on WeChat and 700 million on WeiBo.

Video hosting services Youku, IQIYI, Tudou, and Tencent Video (equivalents of YouTube banned in China) hold the Chinese market of 900 million active users.

Back to automated ads, China has a programmatic model essentially identical to the Western one but with some Chinese specific features, with an advertiser on one hand and a publisher on the other hand, and the advertiser wants the publisher to publish his/her ads.

Capitalization of online advertising market in China

capitalization online ads china.

in USD billions

Growth percentage

Capitalization of programmatic ad impressions in China

capitalization programmatic ad impressions china.

In USD billions

Capitalization of mobile programmatic advertising market in China

capitalization mobile programmatic ads china.

In USD billions

Advertisers-publisher interaction tools in programmatic ads in China

М А R K E T E R
P U B L I S H E R

Advertiser's tools:

DSP (Demand-Side Platforms) - to buy targeted traffic from SSP at the lowest price

ATD (Agency Trading Desk) - a platform to configure advertiser's ad settings

Publisher's tools:

SSP (Supply-Side Platforms) - to sell site traffic with the maximum profit for the publisher

Ad Networks - to aggregate ad placement sites and compare them with advertisers' demands

Ad Exchange - a place where publishers’ offers and demands of advertisers meet

How do advertisers know about visitors of the web resource covered by an advertising campaign? The cookies of your browser and your mobile devices produce a digital portrait and store it on the web resources you visit.

As the amount of data about visitors grows, there is a need to manage and process it, and this is done by DMPs (Data Management Platforms). DMPs process and segment the data on web resource audiences and sell it to the programmatic.

There are two kinds of ad purchase:

RTB Auctions - real-time auctions where advertisers bargain for an ad slot at a publisher. The process takes a split second while you are loading the page of a web resource. The auctions may be:

Open: advertisers bargain for the most profitable ad slot.

Closed: the site selects a group of publishers to bargain for the ad slots designated by the site.

Programmatic Direct, direct placement at specific publisher. It can also be of two types:

Preferred Deal: deal at a fixed price but without guaranteed impressions.

Programmatic Guaranteed: deal at a fixed price and with guaranteed impressions. This is a kind of deals where the advertiser does not focus on his target audience, but buys ad from a specific site.

Programmatic Advertisement in China with China Digital Marketing Agency:

China Digital Marketing Agency deals with the most effective Trading Desk platforms to launch an ad campaign and covers almost all the areas of activity.

Analysis of major SSPs of publishers to determine relevant communication channels

Native and contextual advertising on desktop and mobile devices

Placement of ad pre-roll/mid-roll videos on major Chinese video hosting sites

Access to the Trading Desk platforms

Real-time analytics and reporting

Customization of your personal account and configuring your targeting settings

Tell us about your business , and we will offer the most effective tools for promoting your services in the Chinese web space.

  • Brett 02 september 2024, 20:38 #
    Special thanks to Henryclarkethicalhacker @ gmail com for exposing my cheating husband. Right with me I got a lot of evidences and proofs that shows that my husband is a f*** boy and as well a cheater ranging from his text messages, call logs, WhatsApp messages, deleted messages and many more, All thanks to Henryclarkethicalhacker @ gmail com, if not for him I will never know what has been going on for a long time. Contact him now and thank me later. Stay safe.
    1. Karen 05 may 2025, 14:03 #
      I appreciate Henry for making me realise the truth to a certified hacker who knows a lot about what he is doing. I strongly recommend you hire him because he’s the best out there and always delivers. I have referred over 10 people to him and all had positive results. He can help you hack into any devices, social networks including – Facebook, Hangout, iMessages, Twitter accounts, Snap chat, Instagram, Whatsapp, wechat, text messages ,smartphone cloning,tracking emails and also any other social media messenger or sites. It’s advisable to hire a professional hacker.Thank me later. Contact him here., Henryclarkethicalhacker@gmail.com
      1. Veronia Acosta 15 june 2025, 20:55 #
        HOW TO HIRE A HACKER TO RECOVER STOLEN BITCOIN. CONSULT A CERTIFIED CRYPTO RECOVERY EXPERT, FASTFUND RECOVERY.

        Fastfund Recovery positions itself as a dedicated player in the field of cryptocurrency tracing and recovery, focusing on assisting those who have fallen victim to theft or scams. Their primary service revolves around leveraging forensic analysis and advanced tracking technologies to recover stolen digital assets. By analyzing blockchain transactions, the team aims to identify the movement of funds and trace them back to their source. This expertise is crucial for individuals and businesses seeking to reclaim their assets in an unpredictable digital environment. This company claims a comprehensive understanding of various cryptocurrencies, including Bitcoin and Ethereum, which are the most often targeted by cybercriminals. Coupled with their technical prowess, Fastfund Recovery strives to provide a user-centered approach in their recovery processes. This includes working closely with clients to offer tailored strategies that align with the unique circumstances of each case. As the landscape of digital currencies continues to evolve, having a partner like Fastfund Recovery can be crucial for traders and users seeking to safeguard their investments and navigate recovery options effectively.

        E-mail: Fastfundrecovery8@ gmail.com.

        W/APP: 1 (807) 500 — 7554
        1. Andrew Hales 24 september 2025, 20:18 #
          Hello,
          Have you been a victim of a crypto scam, investment scam, or any fraudulent activity? Our company specializes in recovering stolen or lost assets with no upfront fee.
          All you have to do is provide us with all the important details regarding the funds and investment

          Contact us today: via ?? Email: professionalwizardrecovery@programmer.net
          Contact, professionalwizardrecovery@gmail.com
          WhatsApp +44 7442 684963

          PROFESSIONAL WIZARD HACKERS RECOVERY WE ARE THE BEST IN TOWN
          Let us help you reclaim what’s yours!
          1. Andrew Hales 24 september 2025, 20:18 #
            Hello,
            Have you been a victim of a crypto scam, investment scam, or any fraudulent activity? Our company specializes in recovering stolen or lost assets with no upfront fee.
            All you have to do is provide us with all the important details regarding the funds and investment

            Contact us today: via ?? Email: professionalwizardrecovery@programmer.net
            Contact, professionalwizardrecovery@gmail.com
            WhatsApp +44 7442 684963

            PROFESSIONAL WIZARD HACKERS RECOVERY WE ARE THE BEST IN TOWN
            Let us help you reclaim what’s yours!
            1. Write a comment

              Your email will not be published.

              OUR CLIENTS

              Logo North West Fishing Consortium
              Logo Game of the future
              Logo Stalogistic
              Logo Ля Руж
              Logo Positive Technologies
              Logo Fortepiano Sro
              Logo Ria Dian
              Logo Profile Euro
              Logo Efco
              Logo Fito Cosmetic
              Logo korona-pay
              Logo FaMa-profi-centre
              Logo CITIZENSL
              Logo Гестион
              Logo Межрегиональная ассоциация недропользователей
              Логотип Ascensio system
              Логотип Московский университет имени Ломоносова
              Логотип Томский Государственный Университет
              Логотип Томский Государственный Университет
              Логотип Rush Smooth
              Логотип Rush Smooth
              Логотип Rush Agency
              Логотип AsstrA
              Высшая школа экономики
              Логотип Ozon Synthesit
              Логотип СДЕК
              Логотип Ozon Synthesit
              Логотип Ozon
              Логотип Mira Estate
              Логотип Icon Skin
              Логотип Sveza
              Логотип Caviar
              Логотип Avangard Travel Group
              Логотип ENAZA
              Логотип Русский Краб
              Логотип TELS
              Логотип Ilgiz Fazulzyanov
              Логотип Big Creative company
              Логотип Банка Солидарность
              Логотип Китайский Самовар
              Логотип FX Cash
              Логотип Big Creative company
              Логотип завода художественных красок Невская Палитра
              Логотип Shiphra Jewerly
              Логотип Cyprus Developers Alliance
              Логотип отеля Воздушный Экспресс
              Логотип DZK
              Логотип Artlife
              Логотип VillasHomes
              IMMC
              Логотип отеля Воздушный Экспресс
              Логотип DASHI
              Логотип DASHI
              Логотип Next Generation Clinic
              Логотип ресторана Джонджоли
              Логотип FLOVERA
              Логотип ICLINIC
              Логотип in BASE

              Tell us about your Project