Social Media

Entering the Chinese market and feeling the need to promote their business in China, Western companies face a number of issues. How to promote your business in China using social networks bypassing the Firewall?

Chinese social media TikTok and Douyin: appearance and growth, differences, specificities, and popularity reasons. Prospects and methods for promoting brands and companies in Douyin

Douyin is often thought of as just a Chinese Tik Tok. However, Douyin is not only the most popular short video platform in China, the app provides more opportunities to promote brands in the Chinese Internet space. A lot of them are available gladly to account verification.

Douban is a social networking and review website in China that was founded in March 2005 by Yang Bo, a former IBM researcher. Initially, the website was focused on book reviews and recommendations, but it quickly expanded to include reviews of movies, music, and other forms of media.

As we have already mentioned, this application is essential for any advanced Chinese. It allows you to instantly create, edit, share videos with friends, and look through the feed ranked especially for you by artificial intelligence. Since recently, the application makes it possible instantly buy goods showed in the feed video.

We should primarily note the changes in Chinese people’ consumption patterns. First, in the conditions of economic growth and increasing standards of living Chinese consumers demand on food products is growing. It reflects an increase of total calorie intake that has started after the beginning of the Reform and Openness policy.

QQ messenger, developed by Tencent Internet holding and released in 1999, is one of the most popular and oldest applications in the Chinese Internet space and the second most popular messenger after WeChat. Being initially just an equivalent of ICQ, QQ has outlived its competitor and has not lost relevance.

We discuss the most popular Chinese social media, promotion tools, and how to attract the attention of Chinese Internet users.

As we have already mentioned, this application is essential for any advanced Chinese. It allows you to instantly create, edit, share videos with friends, and look through the feed ranked...