Advertising

The number of Chinese people traveling abroad is growing exponentially every year. So, to avoid the trend to catch your business by surprise, you can resort to simple tools to adapt your service to China and make it “China-friendly”.

Chinese bloggers have captured the hearts of a multi-million audience who are interested in how they live, what they eat, and where they are going to go on their next vacation. Key opinion leaders are very popular not only with their followers but also with advertisers: the companies use them to communicate with their potential target audience. This article will introduce you to the Chinese blogging market and tell you more about some of its exponents.

Advertising in China is not only a billion-dollar business, but also its own separate ecosystem. And if you decide to enter the Chinese market, you need to get acquainted with its basic laws and regulations. Asia Pacific digital agency team in this article collected all the relevant information about advertising and marketing in China.

China is the largest web space with the number of Internet users exceeding 1 billion. The online ad market in China today is estimated at $44B with the auto ads’ share of $15.9B. This is the second largest market after the USA where more than half of display ads are sold via programmatic advertising.