Insights your Chinese business coach will never tell you | Page 4

Comparison of Little Red Book and Wechat web platforms

Success in business with China mostly depends on the right choice of platform. If you are reading this article, you are probably already aware about such platforms as Little Red Book and WeChat. If not yet, we highly recommend you to follow the links.

Published: 02 December 2022
Little Red Book

The number of Chinese people traveling abroad is growing exponentially every year. So, to avoid the trend to catch your business by surprise, you can resort to simple tools to adapt your service to China and make it “China-friendly”.

Published: 26 November 2022
Opportunities of WeChat as a Social CRM

This article tells you about using WeChat as a social CRM system. How to interact with Chinese WeChat users effectively.

Published: 25 November 2022
Entering the Chinese Market with a Minimum Budget

You have a product or service potentially interesting to the Chinese market but no real cases to ensure that the project would “fly”. What do you do? You have to try.

Published: 21 November 2022
Mobile Applications in China

Due to increasingly growing interest to the Chinese market, a lot of western companies are now considering placing mobile applications on Chinese platforms and promoting them in the Chinese web space.

Published: 18 November 2022
Create a Weibo account

As we have already mentioned, this application is essential for any advanced Chinese. It allows you to instantly create, edit, share videos with friends, and look through the feed ranked...

Published: 14 November 2022
Contextual Advertising in China

China is the largest web space with the number of Internet users exceeding 1 billion. The online ad market in China today is estimated at $44B with the auto ads’ share of $15.9B. This is the second largest market after the USA where more than half of display ads are sold via programmatic advertising.

Published: 20 October 2022
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