Insights your Chinese business coach will never tell you

We should primarily note the changes in Chinese people’ consumption patterns. First, in the conditions of economic growth and increasing standards of living Chinese consumers demand on food products is growing. It reflects an increase of total calorie intake that has started after the beginning of the Reform and Openness policy.

From 2017 to 2018, the number of people who actively used Chinese e-commerce apps grew from 207 million to 783 in just one year. Already more than 70% of the Chinese population use e-commerce services in one way or another. If we take into account that the population in China is 1.4 billion people, then e-commerce applications are used by more than one billion people.

QQ messenger, developed by Tencent Internet holding and released in 1999, is one of the most popular and oldest applications in the Chinese Internet space and the second most popular messenger after WeChat. Being initially just an equivalent of ICQ, QQ has outlived its competitor and has not lost relevance.

Advertising in China is not only a billion-dollar business, but also its own separate ecosystem. And if you decide to enter the Chinese market, you need to get acquainted with its basic laws and regulations. Asia Pacific digital agency team in this article collected all the relevant information about advertising and marketing in China.

Foreign companies interested in entering the Chinese market are curious about why WeChat is so popular in China. After all, this is just another messenger? Far from it!

In the XXI century, social networks have become an integral part of modern human life and a new tool for promoting goods and services.

Since the end of 2018, WeChat has more than 1 billion users from mainland China.

The term streaming in the Western world is still mostly associated with games and entertainment, but in China this concept has gone far ahead.

Today we will review Tmall Global in more detail - which is No. 1 among Chinese e-commerce platforms. We will focus on firms, acceptance conditions, cost and logistics.

It often happens: you register your WeChat account and start using it actively, and the next day your account is suspended for an unclear reason like “excessive activity”, “violation of the rules”, and so on. This is quite common and often directly caused by Chinese censorship and not by any real violations of social media rules.