We should primarily note the changes in Chinese people’ consumption patterns. First, in the conditions of economic growth and increasing standards of living Chinese consumers demand on food products is growing. It reflects an increase of total calorie intake that has started after the beginning of the Reform and Openness policy.
We should primarily note the changes in Chinese people’ consumption patterns. First, in the conditions of economic growth and increasing standards of living Chinese consumers demand on food products is growing. It reflects an increase of total calorie intake that has started after the beginning of the Reform and Openness policy.
From 2017 to 2018, the number of people who actively used Chinese e-commerce apps grew from 207 million to 783 in just one year. Already more than 70% of the Chinese population use e-commerce services in one way or another. If we take into account that the population in China is 1.4 billion people, then e-commerce applications are used by more than one billion people.