Registration and advertising in Douyin
Douyin (抖音 dǒuyīn) - is a short video sharing service owned by ByteDance, an originator of the acclaimed TikTok, so popular among the advanced Western youth. According to the information portal Baijiahao, the number of Chinese Douyin users exceeded 500 million in February 2019, of which 80% are under the age of 29.
DIFFERENCE BETWEEN DOUYIN AND TIKTOK
The main difference between TikTok and Douyin lies in geographical coverage. Restricted nature of the Chinese Internet space necessitated ByteDance to subdivide the user audience: users in Western countries only have TikTok available and users in mainland China only have Douyin available for download.
The Douyin interface is no different from TikTok. In fact, it is a clone with identical basic functions like scrolling feed, publishing content, likes and reposts. The exception is the “interests” section, where TikTok selects the relevant content based on the chosen topics, and Douyin – based on the location. There are also differences in account registration: in TikTok one can register via Facebook, and in Douyin – via ByteDance services (e.g. Toutiao) or the Weibo microblogging service.
The most significant thing is background music. ByteDance acquires the rights to video soundtracks and offers the most popular music to users based on their region.
TikTok general feed
Douyin general feed
Market Products Search
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ADVERTISING IN DOUYIN
Douyin offers two types of advertising campaigns:
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Contextual advertising via the ByteDance Ads platform with a single advertising account in Ocean Engine (ByteDance's advertising network in China) and access to Publication Promotion services with targeting settings
Contextual advertising via the ByteDance Ads platform with a single advertising account in Ocean Engine (ByteDance's advertising network in China) and access to Publication Promotion services with targeting settings is available only for Chinese resident legal entities. If you are interested in promoting your business via ByteDance Ads, please contact us for details.
Publication Promotion with Targeting Settings
Three types of targeting:
Detailed Settings
Parameters: gender / age / interests / geography
Cost and Coverage:
100 CNY for 2,000 to 5,000 users
200 CNY for 5,000 to 10,000+ users
500 CNY for 10,000 to 25,000+ users
1000 CNY for 50,000+ users
2000 CNY for 100,000+ users
Targeting Other Users' Pages
Cost and Coverage:
100 CNY for 1,000 to 5,000 users
200 CNY for 2,000 to 10,000+ users
500 CNY for 15,000+ users
1000 CNY for 35,000+ users
2000 CNY for 75,000+ users
Smart Targeting Using Neural Network Algorithms
Cost and Coverage:
100 CNY for 5,000 users
200 CNY for 7,000 to 10,000+ users
500 CNY for 25,000+ users
1,000 CNY for 50,000+ users
2,000 CNY for 100,000+ users
Targeting Settings depend on the business segment you represent and your vision of ideal Chinese customer.
WHAT WE CAN DO
Douyin Page Registration
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Account design
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Initial content population
Content Preparation and Publication
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Localization to Chinese
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Content adaptation to the platform
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Situation-response copywriting
Community Management
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Interaction with the audience
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Processing of user comments
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Analytics and follower data collection
Advertising in Douyin
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Contextual advertising in ByteDance Ads
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Publication promotion and targeting settings
Any questions? Optimize your time: contact us to learn about all advantages of the Douyin short video sharing service.
Douyin Promotion Cases:
- Creating accounts and passing verification on Douyin, Kuaishou, Little Red Book, Weibo
- Registration and verification of Douyin, Kuaishou, Little Red Book, and Weibo advertising accounts
- Verification on research and patent platforms of the SPLAT brand
- Promotion of SPLAT products through the Ocean Engine advertising account
- Promotion of SPLAT products through advertising accounts on Kuaishou, LRB and Weibo platforms
- Verification of marketplaces within the Douyin and LRB platforms
- Store promotion on Douyin and LRB
- Content management on the sites
- Work with KOL, KOC, streamers on Douyin, LRB, and Weibo
- Support management and community management
