Baidu Tieba (百度贴吧 in Chinese), created by Baidu in 2003, is a keyword-based discussion forum. This platform is not as popular as Weibo or Zhihu, but it has a long history and a multi-million audience. Literally ”贴吧“ means “let's publish". Many compare it with the popular Reddit forum in the West. Baidu Tieba users create a topic and share their opinions and impressions in it. Such subtopics are also called Tieba “贴吧”. As of 2020, the platform has 699 million monthly active users (MAU).
Baidu Tieba is distinguished from other platforms by several features. Firstly, the platform is an online space where people can express their opinions and exchange ideas. And due to the fact that the owner of the site is the company and the Baidu search engine, Baidu Tieba publications are ranked higher in the search results than other sites. Secondly, the platform uses data about users and keywords, which allows for more personalized content selection.
Baidu Tieba is a very effective tool for promoting your brand in China. It is very important that information about you ranks as high as possible in the Baidu search results. The more information about you exists in Chinese information sources, the more confidence a customer from China has and the higher the chance that your products will see demand.
Baidu Tieba is also effective if your target audience is niche or very specific. Here you can find groups and communities of interest: from fishing enthusiasts to foreign property owners. You will also be able to immediately assess the reaction to a particular publication, which will allow you to be closer to your customers.
In Baidu Tieba, you can also find bloggers and KOL (Key Opinion Leader) relevant to your business, with whom you can further agree on cooperation.
The Asia Pacific team provides a full range of promotion services in Baidu Tieba.
We will help to address the following tasks:
find relevant blogs
prepare publications and adapt them to the Chinese audience
set up an ad office in Baidu Ads
prepare keywords in Chinese