Insights your Chinese business coach will never tell you | Page 3

Chinese Bloggers

Chinese bloggers have captured the hearts of a multi-million audience who are interested in how they live, what they eat, and where they are going to go on their next vacation. Key opinion leaders are very popular not only with their followers but also with advertisers: the companies use them to communicate with their potential target audience. This article will introduce you to the Chinese blogging market and tell you more about some of its exponents.

Published: 30 November 2021
What is ICP License?

ICP license is a permission to host your website in China issued by the PRC Ministry of Industry and Information. Without this license, no one official Chinese hosting company would allow you to host your website at its servers. Usually, an ICP license number looks like “京 ICP 备 04000001 号” and is placed at the bottom of the site.

Published: 30 November 2021
Attracting Tourists from China: Simple, Free and Secure

The number of Chinese people traveling abroad is growing exponentially every year. So, to avoid the trend to catch your business by surprise, you can resort to simple tools to adapt your service to China and make it “China-friendly”.

Published: 30 November 2021
Contextual Advertising in China

China is the largest web space with the number of Internet users exceeding 1 billion. The online ad market in China today is estimated at $44B with the auto ads’ share of $15.9B. This is the second largest market after the USA where more than half of display ads are sold via programmatic advertising.

Published: 30 November 2021
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